Not long ago Google registered a new patent related to a technology, which can go far beyond locating you but also, through your mobile phone or other device to provide information about your surroundings. This includes data like the levels of noise and light surrounding you and the local temperature. All this information is added to a customer’s behavioral profile and can be used for selective advertising.
Are you walking along a dark street? Here is an ad about flashlights. Is it getting cold? Don’t forget to buy a new jacket, coat or scarf. Had a good evening at a night club? Please look at this selection of new outfits for your next night out.
We don’t know whether it will become a reality but it doesn’t sound all that fantastic anymore)))