It is amazing how effectively Nike, one of the major sportswear manufacturers in the world, uses modern technologies and social media to promote active lifestyle and motivate people to do sports. A special bracelet with a screen called Nike+ FuelBand gathers data on your daily performance and whether you meet your current exercise goals and sends it directly to your smartphone.
On your phone you can see your account activity and get messages that motivate you to set new personal records. Additionally your smartphone can send the data directly to your account on Facebook and Twitter so your friends can cheer you up, share your achievements, view your progress, or accept a challenge to perform better. What a great way to stay in touch and lead an active lifestyle!
Prepared with the use of materials from www.nike.com/us/en_us/lp/nikeplus-fuelband