Social networking has more facets than ever, and this year an exponential growth of an interest-based service Pinterest amazed even tech-savvy experts. Basically an online pinboard, allowing to “pin” any material users find interesting, it didn’t use the regular path to enter the mainstream through press and early adopters. Instead, Pinterest was relying on a devoted group of users, helping them save and share with others whatever attracted their attention.
The service is easy to use and doesn’t require much effort as it simply provides a possibility to bookmark photos and articles while browsing the web, which people do all the time. This is a huge advantage for those who likes networking but doesn’t have time or desire to create content of their own. And now that Pinterest finally attracted much deserved attention, it is expected to see even more popularity and faster growth.