Shortly before a major professional show in the Ukrainian fashion industry, the Ukrainian Fashion Week 2011, we were asked to help establish online presence for one of the official partners of the event, the anti-age collagen drink Suage. At the time this was a new product for Ukraine, which needed a functional and easy to navigate website providing information on the product, its innovative concept, and places of purchase, important announcements and special offers. At the same time the site had to be aesthetically appealing to the target audience – successful women, caring about their appearance.
The result of our work was a rather glamorous design - bright and feminine at the same time, it successfully combined such intense brand colors as orange and various shades of purple. Despite the short time allotted for the site development it was launched on time and Ukrainian fashion community had a chance to learn about the collagen drink Suage and a unique opportunity to preserve youth through restoration of body collagen from the inside.